![\"seth_kravitz_4\"](\"https:\/\/saucal.com\/wp-content\/uploads\/sites\/2\/2016\/09\/seth_kravitz_4.jpg?resize=920%2C614\")
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Seth spends his time making sure that Phlearn is equally affordable and accessible (without the ego, of course), but he\u2019s most interested in pushing the boundaries of what\u2019s possible with Photoshop, and taking risks to move the company into new territory.<\/p>\n
We recently caught up with him for an interview discussing the unique challenges he faces moving his business to the next level, and how we\u2019ve been able to help him maintain steady growth during the process.<\/p>\n
Seth has only taken over as CEO in the last few months. His goal is to take the company from where it\u2019s been \u2013 holding steady for the last five years \u2013 to being a much bigger and better platform.<\/p>\n
\u201cIt\u2019s nice and all,\u201d he quips, \u201cBut I think it could be a larger and much more amazing company.\u201d<\/p>\n
![\"phlearn\"](\"https:\/\/saucal.com\/wp-content\/uploads\/sites\/2\/2016\/09\/Phlearn.png?resize=779%2C135\")
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His main challenge in accomplishing that goal was getting the most out of their current platform.<\/p>\n
Because Phlearn was already utilizing WooCommerce to power their transactions, Seth needed a way to really get the most out of the platform without sacrificing a lot of his personal time digging through code and reconfiguring the system.<\/p>\n
After all, he\u2019s busy trying to revolutionize the Photoshop game. He shouldn\u2019t have to spend hours doing all the dev work.<\/p>\n
\u201cI honestly would have started over from scratch, but everything about Phlearn is so heavily built into WordPress that I needed to find an agency that does nothing but WordPress, and more specifically WooCommerce. You really don\u2019t want to mess around when it comes to WooCommerce\u201d (we agree, Seth!).<\/p>\n
After a few online searches for agencies in North America that do WordPress\/WooCommerce, he decided to ask some engineers over at WP Engine<\/a> for recommendations. They graciously pointed him our way.<\/p>\n That\u2019s when we had the privilege to meet with him and get more details about his vision and where he wanted to take Phlearn over the next few years.<\/p>\n Phlearn is slowly becoming one of the bigger players in the creative education space, and Seth\u2019s goal is to see that influence reach farther. Security and speed are priorities for his site because he\u2019s looking to transition from their current system to streaming tutorials online.<\/p>\n As of now, users are able to purchase and download tutorials through the WooCommerce platform, but Seth would like to see that grow to something more user-friendly, like a subscription-based model.<\/p>\n That\u2019s part of the reason we\u2019ve been working with Seth: to get his site moving in the right direction.<\/p>\n \u201cOn top of getting WordPress sites to be lightning fast, stable, and secure, Saucal has a lot of experience with people switching over to subscriptions. Helping power that transition seamlessly will provide a better experience for the user.\u201d<\/p>\n \u201cI just want people to have a really great experience on our site,\u201d he adds.<\/p>\n But we know that transitioning into subscriptions isn\u2019t always easy, and our goal was to make sure that Seth wasn\u2019t bogged down with the little things so that he could keep kicking ass at the big things.<\/p>\n \u201cThere are tons and tons of little projects we\u2019ve been working on as well. Saucal has been very responsive. They allow me to hop on a Slack channel and go back and forth with them at any time, which is wonderful from a customer standpoint. You can tell they\u2019re not just two kids in a basement.\u201d (That\u2019s true).<\/p>\n [Tweet “\u201cIt\u2019s like having my own private dev team.\u201d”]<\/p>\n We love working with Seth and his team, and we\u2019re dedicated to helping Phlearn hit the next level so he can take over the Photoshop world (and possibly the rest of the world, too).<\/p>\n If you want to learn more about Seth or get started brushing up on your Photoshop skills from his sweet tutorials, check out Phlearn.com<\/a>. You won\u2019t be disappointed!<\/p>\n![\"phlearn2\"](\"https:\/\/saucal.com\/wp-content\/uploads\/sites\/2\/2016\/09\/Phlearn2.png?resize=920%2C509\")
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