{"id":86,"date":"2018-11-21T11:56:24","date_gmt":"2018-11-21T11:56:24","guid":{"rendered":"https:\/\/saucal.com\/?post_type=case-study&#038;p=86"},"modified":"2024-11-10T19:27:20","modified_gmt":"2024-11-10T19:27:20","slug":"hello-subscription","status":"publish","type":"case-study","link":"https:\/\/saucal.com\/es\/caso-de-estudio\/hello-subscription\/","title":{"rendered":"Hello Subscription"},"content":{"rendered":"<p class=\"has-medium-font-size\">Hello Subscription es una plataforma de descubrimiento de cajas de suscripci\u00f3n. Con m\u00e1s de 6.100 suscripciones en su directorio, el sitio afiliado ofrece rese\u00f1as, comparaciones, ofertas y spoilers.<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"wp-block-list case-study-featured has-medium-font-size\">\n<li>Reducci\u00f3n dr\u00e1stica de los costes de alojamiento gestionado y mejora del rendimiento del sitio.<\/li>\n\n\n\n<li>Atracci\u00f3n de usuarios fieles: 30%-40% de las sesiones del sitio web proceden de visitantes recurrentes.<\/li>\n\n\n\n<li>Atiende a una base de usuarios en expansi\u00f3n fuera de EE.UU.: en la UE, el Reino Unido, Canad\u00e1 e India.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-86_327242-09 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-86_327242-09 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-86_327242-09\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenge\">El desaf\u00edo<\/h4>\n\n\n\n<p>\"Hello Subscription no es una tienda online tradicional\", se\u00f1ala Brandy O'Grady, fundadora y editora de Hello Subscription. \"Nosotros catalogamos y enlazamos informaci\u00f3n. WooCommerce es superpotente, pero para que funcionara con nuestro modelo de afiliaci\u00f3n tuvimos que personalizar la plataforma con nuevas y complejas funciones y metadatos.\"<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>El nuevo sitio web no se trata solo de apariencia. Se trata de todas estas nuevas funciones dise\u00f1adas para la forma en que las personas quieren usar la plataforma.<\/em><\/p><cite>Brandy O'Grady, fundadora y editora, Hello Subscription<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-86_b360ed-3e .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-86_b360ed-3e .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-86_b360ed-3e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-stakes\">Lo que estaba en juego<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Mantenerse por delante del creciente n\u00famero de competidores<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Adaptarse a las cambiantes expectativas de los usuarios<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Proteger y optimizar el negocio de afiliados<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Aumento de la base de usuarios fuera de EE.UU.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-86_797680-06 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-86_797680-06 .kt-divider{border-top-width:1px;height:1px;border-top-color:#0E0E0E;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-86_797680-06\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-process\">Proceso<\/h4>\n\n\n\n<p>\"Hasta ese momento, yo misma hab\u00eda mantenido el sitio\", dice Brandy O'Grady, fundadora y editora de Hello Subscription. \"Para estar dispuesto a soltar el control, tienes que encontrar un equipo en el que conf\u00edes de verdad. Saucal lo ha hecho todo perfectamente para m\u00ed. Conf\u00edo en ellos\".<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-prioritizing-amp-executing-ideas\">Priorizar y ejecutar ideas<\/h5>\n\n\n\n<p>\"Llevaba una lista de ideas de cosas que quer\u00eda hacer. El equipo de Saucal las examin\u00f3 conmigo y me ayud\u00f3 a establecer prioridades. Luego se pusieron manos a la obra\".<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-regular-communication-amp-updates\">Comunicaci\u00f3n y actualizaciones peri\u00f3dicas<\/h5>\n\n\n\n<p>\"La forma en que trabajan contigo como cliente es realmente estructurada. Siempre tengo muchas preguntas. Saber siempre en qu\u00e9 est\u00e1n trabajando y que yo pueda hacer preguntas sobre lo que est\u00e1n haciendo ha sido realmente \u00fatil.\"<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-dependable-delivery\">Entrega fiable<\/h5>\n\n\n\n<p>\"Ahora no quiero encargarme de mejoras o actualizaciones del sitio en absoluto. Simplemente les digo: \u2018\u00a1Ustedes h\u00e1ganlo!\u2019\"<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Siempre tengo ideas para el sitio, y ahora tengo gente que puede hacer realidad esas ideas. Trabajar con Saucal es realmente genial.<\/em><\/p><cite>Brandy O'Grady, fundadora y editora, Hello Subscription<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-86_610495-fd .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-86_610495-fd .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-86_610495-fd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solutions\">Soluciones<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Se han realizado correcciones r\u00e1pidas y cruciales para mejorar el rendimiento del sitio, reducir el coste del alojamiento gestionado y automatizar partes del flujo de trabajo de revisi\u00f3n y publicaci\u00f3n.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Trabaj\u00e9 con el dise\u00f1ador de UX para reconstruir por completo el sitio de Hello Subscription siguiendo principios centrados en el usuario.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Se ha desarrollado la funci\u00f3n \"Notificarme\", que permite a los usuarios recibir alertas por correo electr\u00f3nico y descuentos para cajas de suscripci\u00f3n espec\u00edficas.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Funci\u00f3n \"hearting\" inspirada en Instagram que permite a los usuarios dar \"me gusta\" a los art\u00edculos y guardarlos para m\u00e1s tarde.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Se han sentado las bases de metadatos para futuras funciones, como la b\u00fasqueda geogr\u00e1fica, que permitir\u00e1 a los usuarios encontrar suscripciones que se env\u00eden a su lugar de residencia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Se mejor\u00f3 el rendimiento del sitio, se redujeron los costes de alojamiento y se implementaron funciones f\u00e1ciles de usar, como alertas por correo electr\u00f3nico y un sistema de 'Me gusta', lo que impuls\u00f3 la participaci\u00f3n de los usuarios y ampli\u00f3 su audiencia global.<\/p>","protected":false},"featured_media":24103,"template":"","class_list":["post-86","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","industry-type-wellness","business-type-affiliate","service-type-woocommerce-experts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hello Subscription \u2013 Saucal Client Story<\/title>\n<meta name=\"description\" content=\"How we helped Hello Subscription customize WooCommerce with new user-centered features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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