{"id":520,"date":"2018-11-21T13:16:55","date_gmt":"2018-11-21T13:16:55","guid":{"rendered":"http:\/\/saucal.test\/?post_type=case-study&#038;p=520"},"modified":"2024-11-10T19:05:31","modified_gmt":"2024-11-10T19:05:31","slug":"phlearn","status":"publish","type":"case-study","link":"https:\/\/saucal.com\/es\/caso-de-estudio\/phlearn\/","title":{"rendered":"Phlearn"},"content":{"rendered":"<p class=\"has-medium-font-size\">Phlearn es el sitio web de tutoriales de Fotograf\u00eda, Lightroom y Photoshop #1 del mundo, con m\u00e1s de 1.700.000 suscriptores en YouTube y clientes en 149 pa\u00edses.<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"wp-block-list case-study-featured has-medium-font-size\">\n<li>Puso en marcha un rentable sistema de cupones personalizados con el que gan\u00f3 $22.000 durante las pruebas.<\/li>\n\n\n\n<li>Pasamos de 0 a m\u00e1s de 10.000 suscriptores en los 3 primeros meses (5.000 de ellos en 10 d\u00edas).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-520_28e706-5c .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-520_28e706-5c .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-520_28e706-5c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenge\">El desaf\u00edo<\/h4>\n\n\n\n<p>\"Est\u00e1bamos cambiando radicalmente todo nuestro modelo de negocio, pasando de ser un producto de descarga a un servicio de streaming de v\u00eddeo por suscripci\u00f3n\", explica Seth Kravitz, CEO de Phlearn. \"Necesit\u00e1bamos hacerlo para mantenernos al d\u00eda de c\u00f3mo est\u00e1 evolucionando el consumo de contenidos. Iba a ser el mayor cambio en la historia de la empresa\".<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Podemos hacer cosas nuevas. Podemos asociarnos con otras empresas. Podemos ofrecer suscripciones masivas. Construir todo esto nos ha abierto puertas que antes no estaban a nuestro alcance.<\/em><\/p><cite>Seth Kravitz, Director General, Phlearn<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-520_6ea36a-49 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-520_6ea36a-49 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-520_6ea36a-49\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-stakes\">Lo que estaba en juego<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Afectar a m\u00e1s de 10.000 clientes<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Complicar el proceso de pago<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Aumentar dr\u00e1sticamente las transacciones<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Cargar a\u00fan m\u00e1s una base de datos de WordPress ya lenta.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-520_f772ae-a6 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-520_f772ae-a6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-520_f772ae-a6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-process\">Proceso<\/h4>\n\n\n\n<p>\"Desde el principio, trabajar con Saucal fue una gran experiencia\", dice Seth. \"Fue como tener un director de tecnolog\u00eda subcontratado. Gestionaron a nuestros contratistas adicionales. Dirigieron reuniones de desarrollo minuciosas y semanales para mostrarnos su progreso. Nos cogieron de la mano cuando lo necesit\u00e1bamos\".<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-focused-on-speed-scalability-amp-performance\">Centrados en la velocidad, la escalabilidad y el rendimiento<\/h5>\n\n\n\n<p>\"Quer\u00edan hacerlo bien a la primera. Que quer\u00edan construir un c\u00f3digo que ofreciera velocidad, escalabilidad y rendimiento. que se probara bien y se escalara bien\".<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-specialized-woocommerce-expertise\">Experiencia especializada en WooCommerce<\/h5>\n\n\n\n<p>\"Conseguimos desarrolladores especializados trabajando en nuestro proyecto que no pod\u00edamos salir a contratar por nuestra cuenta. Eran el tipo de expertos en WooCommerce que son dif\u00edciles de encontrar\".<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-fast-dependable-support\">Asistencia r\u00e1pida y fiable<\/h5>\n\n\n\n<p>\"Antes, si hab\u00eda un problema t\u00e9cnico, no hab\u00eda realmente nada que pudi\u00e9ramos hacer al respecto Ahora, si hay un problema t\u00e9cnico, Saucal normalmente puede solucionarlo en un par de horas\".<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>La mejor agencia de WordPress con la que he trabajado. En serio. Van mucho m\u00e1s all\u00e1, es como tener un equipo de desarrollo interno sentado a tu lado.<\/em><\/p><cite>Seth Kravitz, Director General, Phlearn<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-520_701315-01 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-520_701315-01 .kt-divider{border-top-width:1px;height:1px;border-top-color:#000000;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-520_701315-01\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solutions\">Soluciones<\/h4>\n\n\n\n<p>Transformamos la tienda de descargas de videos de Phlearn en una plataforma de streaming basada en suscripci\u00f3n.<\/p>\n\n\n\n<p>Adaptamos la infraestructura existente de WooCommerce y WordPress, reemplaz\u00e1ndola completamente con el tiempo sin interrumpir las ventas.<\/p>\n\n\n\n<p>Creamos funciones personalizadas dentro de la plataforma abierta de WooCommerce, reduciendo la dependencia de soluciones SaaS de terceros.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vea c\u00f3mo llevamos esta plataforma l\u00edder mundial de tutoriales de Fotograf\u00eda, Lightroom y Photoshop de <strong>De 0 a m\u00e1s de 10.000 abonados<\/strong> en s\u00f3lo tres meses.<\/p>","protected":false},"featured_media":23565,"template":"","class_list":["post-520","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","industry-type-online-courses","business-type-memberships","service-type-woocommerce-experts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.4) - 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